Posts Tagged new yorker

The next music tastemakers – the computer programmers

There’s an interesting piece in the New Yorker about the future of listening. The article focuses on Pandora and MOG and the challenges of making the online listening experience.  Author Sasha Frere-Jones concludes with this:

While using these services, I kept thinking about an early-eighties drum machine called the Roland TR-808, which has seduced generations of musicians with its heavy kick-drum sound and the oddly human swing of its clock. Whoever programmed this box had more impact on dance music than the hundreds of better-known musicians who used the device. Similarly, the anonymous programmers who write the algorithms that control the series of songs in these streaming services may end up having a huge effect on the way that people think of musical narrative—what follows what, and who sounds best with whom. Sometimes we will be the d.j.s, and sometimes the machines will be, and we may be surprised by which we prefer.

Read the article:

You, the D.J. Online music moves to the cloud.

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