Interactive Music – Richer

Here’s a nifty web-based music experience created by Dutch Gramophone (aka Yotam Mann).  It’s an interactive song about working and employment where you have to do work to hear the richest version of the track.

RICHER-2

To hear the song, you add virtual pennies to the penny jar. The fuller the penny jar, the richer the music.  This is similar in concept to wemakeawesomesh.it’s 18 months where you had to dance to hear Calvin Harris’s new album, but takes it a step further by automatically expanding and contracting the instrumentation of the music.  The result is that everyone hears a different version of the song.  It is a neat idea and very well executed with intriguing images drawn by Sarah Rothberg.  Check it out: Richer

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