The Spotify Insights team took a deep dive into some of the listening data of college students to see if there were any differences in how students at different schools listen. We looked at a wide range of data including what artists were played, what songs were played and when, what playlists played, what genres were played and so on. We focused mostly on looking for distinctive listening patterns and behaviors at the different schools. The results were a set of infographic style visualizations that summarize the distinctive listening patterns for each school.
It was a fun study to do and really shows how much we learn about listening behavior based upon music streaming behavior. Read about the study on the Spotify Insights Blog: Top 40 Musical Universities in America:How Students Listen