Posts Tagged apple
Last month we saw how Amazon had to change its Kindle iOS app to comply with Apple’s TOS. Amazon eliminated the ‘Kindle Store’ button making it harder for Kindle readers to purchase books. Today, Amazon has fought back by releasing the Amazon Kindle Cloud Reader - A pure HTML5 web application for reading books. The cloud reader lets you do anything that the native Kindle app does, including offline reading. And, since HTML5 apps are not subject to Apple’s TOS, the Kindle Cloud Reader brings back integration with the Kinde Store.
This may ultimately become the most viable route for music subscription services as well. Instead of creating native iOS apps, music services may look to create rich web apps instead. HTML5 is certainly capable enough, and soon audio support and local caching will be mature enough to support even the most sophisticated music listening app. MOG has already converted their main application to HTML5. I suspect more will follow suit. As HTML5 improves, we may see an exodus away from iOS. The more you tighten your grip, Apple, the more applications will slip through your fingers.
There’s been quite a bit of turmoil around how IOS developers can sell products and subscriptions within their IOS application. Apple says, essentially, if you sell stuff within your app you have to give Apple a 30% cut
and you can’t try to pass costs onto the customer by charging more for items purchased within an App. The cost for an item must be the same whether it was purchased through the app or through some other means. Update: In June, MacRumors reported that Apple updated its TOS so that content providers are now also free to charge whatever price they wish for content purchased outside of an App. Apple also says that you can no longer have a button or a link in your app to a website where a user can purchase content without giving Apple their 30% cut.
For most media industries,there is not enough left of the profit pie to allow Apple to take 30% of it. This has left most media companies in a quandary of how to continue to give their users a good experience, without bankrupting their company. Many folks looked toward Amazon to see how they would react. Amazon’s Kindle reader is used by millions of iPad and iPhone readers to purchase and read digital books. Amazon’s solution was simple. Last week they issued an update to their Kindle Reader IOS app that removed the Kindle Store button. After the update, The [Kindle Store] button is no longer present in the app. This means that users of the Kindle IOS app can no longer launch a book shopping session from within the Kindle app. Here’s the update:
Before the update, the Kindle app looks like this, with a very visible Kindle Store button that will take you to the Kindle web store, where you can buy Kindle books:
After the update, the Kindle App looks like this. The Kindle Store button is gone.
What are music services doing?
I was curious to see how various music subscription services were dealing with the same issue. I fired up the apps, checked for updates and this is what I found.
Spotify updated their app to get rid of any in-app purchases or subscription links just like the Kindle. You can only listen to Spotify mobile if you already have a Spotify mobile account.
When you login to Spotify there is no option to register an account. Spotify just assumes that you have already registered and are ready to login in and start using the app:
Curiously, there is a ‘Get help at Spotify.com’ button on the More page of the app. This will open a web browser and bring you to the Spotify Help page, which puts you two clicks away from a ‘subscribe’ button. This must cut pretty close to Apple’s rules about links to web sites.
Same story for Rhapsody, there’s no way to get a subscription for Rhapsody within the Rhapsody Application.
MOG issued in update in July that removed links to the MOG subscription portal.
Interestingly enough, the very latest version of Napster happily allows you to register for Napster through the application. On the Sign In page there is a prominent Register for Napster button.
Pressing the button brings you to a Registration page where you can sign up for a 7-day free trial
I wonder what happens if a 7-day free trial user converts to a paying subscriber. Does Apple get 30% or is Napster hoping that no one notices?
Update - A Napster update was released one day after this post was published that eliminates the direct signup link:
Slacker’s $3.99 a month Radio Plus product is included as a prominent upgrade in the Slacker app. If you hit the upgrade button you will get a form to fill out with all of your credit card info so they can start charging you the 4 bucks. The question is whether or not Apple is getting $1.20 of that 4 bucks.
With Pandora you can create a free account through the mobile app, but there is no mention of a premium account, nor are there any links to Pandora.com as far as I can tell.
Just like Pandora, the Last.fm app will let you sign up for a non-premium account via the app and makes no mention or attempt to upsell you to a paid account:
Rdio takes a similar approach to Pandora and Last.fm. It allows users to sign up for a 7 day free trial account via the app. It makes no mention and has no links to a premium subscription page. It is not clear to me what happens at the end of the trial period, whether they will prompt you to visit Rdio, or if they just say “Your free trial is over, thanks for listening”.
Update - It is a moving target out there. Rdio issued an update yesterday that now allows you to purchase a monthly subscription in the app. With the new version you can now click on the ‘Subscribe to Rdio Unlimited’. When you do you receive this confirmation dialog:
This allows you to purchase the Rdio subscription for $14.99, which just happens to be 33% more than an Rdio Unlimited subscription would cost if purchased directly from the web. Rdio is taking advantage of Apple’s recent relaxation of the rules and seeing how effective in-app subscription purchases stack up against cheaper out-of-app purchases. There’s a good LA Times article Rdio attempts to survive Apple’s subscription tax that describes Rdio’s approach to dealing with this issue.
The latest version of Playme doesn’t have a button or link that brings you to the Playme subscription page. It does, however, display http://www.playme.com prominently on the sign in page so you can type the URL directly into your browser. I guess technically the words http://www.playme.com are not a link if you can’t click or tap it to go there.
Grooveshark has never been timid of walking up to the line and stepping across it. The only way to get Grooveshark on an IOS device is to Jailbreak your device. With a Jailbroken version, Grooveshark doesn’t need to pay anyone for anything.
Apple has always been a company that prides itself on encouraging an excellent user experience. However, when Apple had to weigh a good user experience against potentially making 30% of every music subscription they decided to screw over the user and go for the pot of money. The reality, is, however, that no music streaming company will ever be able to afford to give Apple a 30% cut. The result is that these apps have to work around Apple’s rules, the result being a poor user experience, and no money for Apple. Hopefully, by the end of the year, Apple will look at the bottom line and realize that they’ve made no extra money from the 30% rule, and instead have encouraged the creation of a big streaming pile of music apps that make the user jump through all sorts of unnecessary hoops for no good reason. Note however, that the story isn’t over. Rdio is experimenting with in-app subscription purchases. If they are successful at this, in a few months time, perhaps we’ll see Spotify, Mog, Rhapsody and the others try the same thing.
Some software is so good is makes you want to buy hardware so you can run it best. The classic example is Visicalc which is responsible for making the Apple ][ successful. Over the years a few software apps have been compelling enough that I bought hardware for them:
- AppleWriter -> 80 column card - The original Apple ][ could only render a 40 character wide, uppercase display. However, one of the first WYSIWYG word processors, AppleWriter supported an 80 column card. This was a card you'd plug into a slot in the back of the Apple that will let it render 80 column, mixed-case text. It was a must for word processing.
- Doom -> Gravis Ultrasound - Doom was the breakout 3D FPS shooter. It also had awesome sound support - spatial audio with a kickass sound track. The best way to render all that audio was the Gravis Ultrasound. It had really fine sounding midi soundbanks to make the distorted electric guitars sound like it came from a NiN album. I can still remember with great fondness the soundtrack for Episode 1, Level 1:
- Quake – > 3DFx Voodoo – the first gaming 3D accelerator (remember video passthrough cables)- all of a sudden 3D FPS games could render at 25 Frames per second.
It has been a while since I’ve been engaged enough with a piece of software to buy some hardware for it. Sure I’ve upgraded memory and video cards to run a new game, but those were natural upgrade stepping stones aligned with the release of software. However, now, once again, I find myself with a piece of software that makes me want to upgrade my hardware in order that I can get the most out of the software. The software is the Spotify iPhone app.
I installed the Spotify app on my 1st gen iPhone yesterday and have been playing with it all day. There’s something about having 5 million songs available in my pocket ready to listen to that is just indescribable. On the drive home, I listened to the WeAreHunted playlist, During dinner time with my 14 year old daughter we listened to the Glee soundtrack. On my after dinner walk I listened to some tracks that I hadn’t listen to since High School. It is quite an interesting feeling to be out in the middle of nowhere, have a song come to mind, and moments later be listening to it. And so I want more. My feeble 1st gen iPhone with its edge network doesn’t get the music fast enough for me, so I have to rely on Wifi syncing. Plus the paltry memory size leaves me with less than 2GB for the local Spotify audio cache. Perhaps enough for a thousand songs, but I want more! And so I shall be upgrading my iPhone soon – the 3G and 32GB footprint will help me take full advantage of this wonderful app.
On the Spotify blog they have a video of the latest version of the Spotify iPhone app that has just been submitted to the iPhone app store for approval. Notice how on the video, the Spotify client is in the position on the home screen that the iPod app normally occupies. I wonder if Apple is going to like this.
Some of the interesting details emerging about the app are:
- Won’t be released in the US app store since Spotify is not available in the U.S (sniff)
- Free Download
- Only works for premium users
- Offline mode allows you to cache 3,333 tracks (!)
- Works on iPod touch
- Music stops when you switch away from the app
I’m really looking forward to being able to run this app. And rumor is that it won’t be long before people in the US get to play.