My hack at the MIDEM Music Hack Day this year is what I’d call a Creative Hack. I built it, not because it answered any business use case or because it demonstrated some advanced capability of some platform or music tech ecosystem, I built it because I was feeling creative and I wanted to express my creativity in the best way that I can which is to write a computer program. The result is something I’m particularly proud of. It’s a dynamic visualization of the song Burn by Ellie Goulding. Here’s a short, low-res excerpt, but I strongly suggest that you go and watch the full version here: Cannes Burn
Unlike all of the other hacks that I’ve built, this one feels really personal to me. I wasn’t just trying to solve a technical problem. I was trying to capture the essence of the song in code, trying to tell its story and maybe even touch the viewer. The challenge wasn’t in the coding it was in the feeling.
After every hack day, I’m usually feeling a little depressed. I call it post-hacking depression. It is partially caused by being sleep deprived for 48 hours, but the biggest component is that I’ve put my all into something for 48 hours and then it is just over. The demo is done, the code is checked into github, the app is deployed online and people are visiting it (or not). The thing that just totally and completely took over my life for two days is completely gone. It is easy to reflect back on the weekend and wonder if all that time and energy was worth it.
Monday night after the MIDEM hack day was over I was in the midst of my post-hack depression sitting in a little pub called Le Crillon when a guy came up to me and said “I saw your hack. It made me feel something. Your hack moved me.”
Cannes Burn won’t be my post popular hack, nor is it my most challenging hack, but it may be my favorite hack because I was able to write some code and make somebody that I didn’t know feel something.